Opportunistic investors and strong demand for retail property assets are not the only factor forcing retailers to rethink their real estate strategies. The scale of expansion across Central and Eastern Europe as well as Southern Europe has also had an impact on how retailers are carving out market share. Rather than considering whether to purchase or lease, retailers are getting involved in developing property or taking the franchise route in response to the demand for new developments and shopping centres in these territories. But which option provides the best long-term benefits and how will retailers evaluate the market in the future?
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