Prime retail rents will fall in many Western European markets while they are expected to continue rising in most emerging economies, according to the European Retail Property Market 2009 report issued by King Sturge at the Mapic retail fair. The report cites 2009 as the year of the squeeze for the retail property market, particularly for the five big economies of the UK, Germany, France, Spain and Italy. King Sturge predicts average retail rents will decline marginally in London and more severely in cities such as Milan and Madrid.