InterContinental Hotels Group (IHG) has announced a worldwide relaunch of the Holiday Inn brand, comprising Holiday Inn, Express by Holiday Inn and Holiday Inn Express. According to the company, all Holiday Inn hotels open or under development are expected to have implemented the relaunch programme by the end of 2010, with the first due to open in spring 2008 in the US. The programme will include new brand signage, a redesigned welcome experience, as well as signature bedding and bathroom products.
Premium subscriber content – please log in to read more or take a free trial.
