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The Masterclass will explore the role of hosting major International Events like the Olympic Games in attracting public and private investment for urban development after the crisis. The event will examine the following topics:

· Why and how does an Olympic Games help to attract public and private investment into city development?

· What has been the experience of Barcelona, Turin, and London (so far) in attracting public and private investment through the Olympics?

 

· Should Amsterdam host the Olympic Games in 2028? What could it achieve, and how would the private sector respond?

 

 

Moderated by Greg Clark, ULI Senior Fellow

 

11.00 – 11.05 Introduction

Judi Seebus, Editor in Chief, PropertyEU Magazine

 

 

Barcelona 1992

· Mr. Xavier Mayo, Economic Advisor, Barcelona City Council

Turin 2006

· Prof. Valentino Castellani, Former Mayor, City of Turin

London 2012

· Mr. Andrew Altman, CEO, London Olympic Legacy Company

11.50 – 12.10 Debate

How to achieve a great urban development legacy 
 

12.10 – 12.30 Amsterdam

 

What could be achieved by hosting the 2028 Olympics

· Mr. Erik van der Kooij, Physical Planning Department, City of Amsterdam Development Corporation

12.30 – 12.50 Debate

12.50 – 13.20 Private Sector and Inter-Governmental Panel Comments

· Mr. Gerard H.W. Groener, CEO, Corio

· Mr. Brian Field, Urban Planning and Development Adviser, European Investment Bank

· Ms. Debra Mountford, Senior Policy Analyst and Manager, OECD LEED Programme

13.20 – 13.30 Conclusion

13.30 – 14.30 Lunch 

 

PropertyEU stand (Hall 9, Stand 13)

 

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