First Boxpark mall pops up on European continent

UK-based pop-up mall Boxpark has signed a rental contract with Dutch development consortium MediaWharf for a 6,500 m[sup]2[/sup] warehouse on the NDSM wharf in north Amsterdam. The site is the first on the European continent for the pop-up mall operator which opened its first location in Shoreditch in east London at end-2011. Boxpark International and its partner Dutch listed retail specialist Corio view the Amsterdam site as a springboard to the rest of Europe.

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